Nowadays, having a business owning a website is not a new thing. However, to build a successful website and be known by many people, businesses not only need to invest time and effort but also need many support tools. The most prominent one is SEO. If you are hearing this concept for the first time, then let’s find out what SEO is and the opportunities it brings to an SEO staff right in this article!
I. Learn about SEO
1. What is SEO?
SEO stands for Search Engine Optimization which means search engine optimization. This is the process of helping businesses increase the quality and traffic of their website by improving the ranking and visibility of the website or web pages on search engines.
Usually, business owners who want to grow their business, or want to improve their online sales, will look to SEO. In addition, those who directly manage websites, build brands for businesses will also use SEO on their websites and articles.
2. What is Onpage SEO?
On-page SEO are techniques performed directly on the page to optimize articles and websites. On-page SEO includes factors such as code quality, website speed, or content quality on the page. Onpage SEO optimization needs to be done weekly and monthly, especially for newly created websites that need to be done every day.
3. What is Offpage SEO?
Off-page SEO is the optimization techniques outside the website such as building a link system, sharing on social networking sites (Social Media), or building a brand by other media channels. This is an activity that takes a lot of time to achieve the expected results and is also easy to violate Google’s regulations when done in the wrong way. For newbies, it will often be difficult to build a forum and blog system.
3. Popular types of SEO
Overall SEO: A term used to refer to the optimization of the page with the purpose of helping to increase the brand awareness of the business. By focusing on pushing the top for long-tail keywords related to products, services, and brands of businesses.
– Keyword SEO: This is a term used in Vietnam to refer to focusing on main keywords, short keywords to help increase the rankings of specific articles or websites.
– Image SEO: If you think SEO is only for keywords, then it is not enough. Currently, many businesses use SEO to help optimize and increase rankings for images on search engines. According to some surveys, users today tend to click on the image search item to evaluate the level of website investment and access to the website, so images also need to be optimized for search.
Video SEO: is the optimization of videos, making videos more search engine friendly and easy to appear on the first pages of search engines. Video SEO helps improve traffic, reach new customers, increase conversion rates based on reach and click-through rate (CTR). So, this is a form of SEO that is very interested and conducted by businesses and individuals.
– Local SEO: This is the optimization process that helps the website appear on the first page of search engines for geographically related keywords. Local SEO is often used by travel, restaurant and hotel websites. Because it helps to better localize customers, identify the customer segments that businesses are targeting.
– SEO mobile app: is the process of optimizing the display of software and applications on the phone to the top of search pages such as Google Play, App Store, Windows Store. Mobile app SEO helps you improve your app’s search rankings, thereby saving money on finding customers to use your app.
II. Importance of SEO
1. Increase ROI
ROI or Return On Investment is the ratio of net profit earned to total investment costs. High ROI means the business is doing well. When SEO is applied to the business of the business, the conversion rate (CR) increases, improves revenue, it is easier to estimate the profit from website traffic.
The measurement of SEO ROI needs to be done on a monthly, quarterly, and yearly basis. Because SEO is essentially a long-term strategy. So within a few days, you will not be able to immediately see the results that SEO brings.
2. Increase the number of potential customers
Applying SEO helps your articles or website appear in the top search. From there, your business can reach more potential customers, increasing the likelihood of conversion. Usually, the people who find the website will be potential customers and are really interested in the products and services that the business is providing.
3. Increase brand awareness
When the website has a lot of traffic, it means that the brand of the business is becoming more and more known. Based on customer behavior, the websites suggested by search engines in the top 10 have more traffic than other locations. Therefore, SEO greatly affects the brand recognition ability of a business.
4. Support to optimize the cost of reaching customers
SEO is a long-term strategy, in the beginning it will cost a lot to build and optimize continuously. But when you have a stable traffic and rankings, you just need to maintain that ranking, without spending too much as the original. Unlike advertising, you have to regularly spend money to reach a new potential customer. Therefore, SEO will help you save costs and effectively manage time when working.
5. Businesses better understand customer behavior
When performing SEO for their website, businesses can use supporting tools such as Ahrefs , Google Analytics , etc. to monitor, measure and report results. By recording all user activities on the page, so that businesses know exactly who the audience is interested in, how customers behave. From the SEO analysis brought, businesses can use it to improve the way they communicate and choose the right customer file when advertising.
6. Long-term investment
SEO results for the website cannot be obtained in a day or two, but need to have a specific process, strategy and serious implementation over a long period of time. If you want to speed up this process with tools to increase traffic, or the number of links, it is very easy to violate Google’s regulations and cause the website to be blocked.
III. How SEO works
In order for the SEO process to achieve the desired effect, you need to know and understand its working steps. There are 3 important metrics for a website for search engines like Google to evaluate the quality of links, content and page structure.
Links: The links in the website play a big role in helping Google determine rankings. Each link is considered as a vote to evaluate the quality of the website. High-quality and high-quality links will improve the website’s rankings, conversely, low and irrelevant links, annoying users, easily make the website poorly rated.
Content: Algorithms and algorithmic properties of search engines can analyze article content to determine the quality of a web page. After reviewing and evaluating the content, Google or other search engines will select the important keywords that the website mentions. From there, suggestions appear on search pages when users have a need to search for information related to that keyword. At the same time, compare with websites with similar keywords to rank for display on search engines.
Page structure: This is a core component in SEO, affecting the ability of search engines to evaluate the quality of a website. In addition, with websites with incomplete structure such as title tags, URLs that are too long or lack of image tags, it is difficult for the website to appear on the top of search.
IV. Notes when doing website SEO
1. Optimize the ability to collect information
In order for a website to appear on the top of search, the first thing that Google or other search engines must determine the existence of the page. Google will use its crawling capabilities to find pages that have not yet appeared. However, with the use of internal links, you can help new web pages quickly be found and indexed by Google.
2. Keyword Research
A keyword or keyword is a word or phrase that contains the main meaning of a sentence, paragraph or article. Therefore, how to find and use Keyword SEO effectively is something that every SEO employee must know. Through keywords that users will find your website on search engines. To reach the right audience and increase traffic to your website, you need to do keyword research before you start building a complete article. Choosing the right keywords for brands, products/services on the website can both help users who are in need of becoming target customers and save costs for businesses.
3. Optimizing website structure
Website structure is considered the foundation, and SEO is the paint color that helps the website stand out on search engines. Make sure your website structure is of sufficient quality to make SEO easier, faster, and more successful. When the website operates on a tight structure, it will bring about accurate user reports, from which the error review and correction is done better.
4. Build SEO-standard content
In addition to providing quality and useful content, the website’s articles must also ensure SEO standards to quickly be suggested by search engines to the top of the page. Because good content but not to the top, not reaching many people can not bring conversion rate, so you must understand what SEO Content is? How to build and optimize SEO Content effectively.
So what is a standard SEO article? An SEO standard content needs to be formatted with titles and paragraphs, using quality images, with description tags, and keywords that are evenly distributed throughout the article. However, in the early stages of implementing SEO for the website, the quality of content is still a priority factor.
5. Link Building (backlink)
When you build a system of quality links, your website will quickly improve its search engine rankings, get indexed faster, and get more traffic. However, when the website contains too many links that are not related to the article, it will make the page undervalued, difficult to get to the top of the search. Even worse, it is easy to be blocked by Google for indexing, not for linking.
6. Onpage optimization
When optimizing Onpage you need to pay attention to whether the website has been indexed or not, has the keyword been inserted into the main title, subheading, meta and has been spread throughout the article? Or check if a URL contains the keyword and the length is just as specified by Google? All the elements of your website need to follow SEO standards to ensure that Google and other search engines can easily find your website.
7. Offpage optimization
When doing Offpage SEO you should focus more on backlinks. Relevant, quality backlinks and mounted on popular forums, blogs, and social networks will help improve website quality. If you see bad backlinks, filter and remove it immediately so that your website is not negatively affected!
8. Analyze and measure SEO effectiveness
Analyzing and measuring SEO effectiveness is something that needs to be done after a certain period of time or testing. Sitting down to review and evaluate what has been done will help you know how effective the SEO process has been done before.
This analysis and measurement will be more accurate when using specialized analytical tools such as Google Analytics and Google Console. While the result that Google Analytics brings is understanding user behavior on the website, the Google Console will help detect and fix errors, improve website performance.
9. Optimized for mobile devices
Today, most users use their phones to find information more than using computers and laptops. So you need to optimize your website to make it more mobile-friendly. Typically, Google has since 2018 switched to using the mobile version of the page for indexing.
10. Optimize user experience
Optimizing the user experience on the page helps customers feel more sympathetic to your website. Taking too long to load pages, loading images or inappropriate sizes and fonts will easily make users uncomfortable, shortening the time on the page. Page loading speed is also a factor that search engines evaluate and rank for your page.
V. Current SEO support tools
– Tools to support keyword research: These tools make keyword research more accurate. With quality keywords searched according to trends or competitors will bring your website closer to the customers or media audience you are targeting. The three most used keyword research tools today are Google Keyword Planner, Ahrefs, Keywordtool.io.
Keyword Rank Checker Tool: Using a keyword rank checker tool will save a lot of time and ensure the accuracy of results. In addition, this tool also has the ability to warn when keywords have changed. Refer to Rank Tracker – SEO Powersuite and SERP Robot when you want to check keyword rankings.
Website analysis tool: To see the strengths and weaknesses of your website, you should use a website analysis tool to ensure the most accurate results. Not only can you check your website, but you can also check out your competitors’ websites to learn more from them. Screaming Frog, Website Auditor, Ahrefs are widely used website analysis tools.
Backlink Analysis Tool: Backlinks are an integral part of SEO. Quality backlinks will help improve the ranking of the page. So through the backlink analysis tool, you will know which channels are bringing in the most traffic, which links should be kept and which links should be removed. You can refer to Ahrefs and Open Site Explorer as an effective backlink analysis tool.
– Content optimization tools: The formation and processing of an idea, along with ensuring the quality of the content, no grammatical errors, no misspellings, the correct form of SEO, aims to increase the website rankings. With content optimization tools, you will do the above tasks faster, as well as optimize content suitable for readers. Check out Grammarly , SEO surfer , SEMrush .
– Online SEO support platform: Businesses with good capital resources will often use additional online SEO support platforms. This platform helps optimize websites, provide, check keyword rankings and is considered a comprehensive online SEO tool. SEMrush and MozPro are two online SEO support platforms that you can refer to.
BECAUSE. The job of SEO Marketing staff
– Make an SEO plan: Having an SEO plan will help you know what to do in the following steps, limiting possible mistakes. This is a job that every employee in any position must perform.
Keyword research: Keywords are an important part of SEO, so SEO Marketing and SEO Content staff must know how to research keywords, how to write attractive Content Marketing articles. You can use keyword research tools to get accurate and relevant keyword lists.
– Analyze and evaluate competitors: Direct competitors will usually be businesses, organizations or individuals with previously successful websites. By analyzing competitor website reviews, it will help you know the market your competitors are targeting, how they are doing, as well as their strengths and weaknesses, and draw appropriate actions for your website. me.
– Create and update content: The content on the page determines whether the user clicks and stays on the site for a long time or not. Therefore, creating new content that is relevant to the audience and instantly updating the content that is trending will help expand the number of people to reach the page.
– Onpage analysis and optimization: Use Onpage SEO techniques to improve the quality of the website. Review and re-analyze to ensure the best website optimization, timely with changes in the Google algorithm or other search engines.
Interaction with viewers: The act of interacting with readers on the website is also a way to help you retain and make them remember your brand and website more. Therefore, an SEO Marketing staff should regularly check and respond to comments from users on the website.
– Link building: The backlink system helps to increase the ranking of the page, with the links attached to the quality website will help convert into real traffic for your website. Link building also helps closely linked websites to easily appear on the first page of search engines.
– Design and upgrade UX/UI: UX/UI are interfaces related to user experience. With SEO Marketing staff, the person who directly works with the website will be the person who best understands what the website interface needs to retain customers and improve rankings. An interface that is easy to find information and convenient for ordering will help increase the time customers stay on the page. Thereby helping the website improve its rankings.
– Management of returned data: When you implement SEO techniques on your website to improve rankings and increase traffic, you should consider managing the returned metrics at the same time. With those metrics, you’ll know if what you’re doing is right for your website to improve rankings.
– Monitor, evaluate and make reports: Every month, every quarter, every year you should make reports to track the results that you have done. From those reports to make assessments and remedies for the website as well as related websites.
VII. Career opportunities of SEO staff
1. Skill Requirement
Technical thinking (Technical skill): To work effectively, any industry requires employees to have the ability to think (Mindset). With SEO staff need to work with a lot of tools to help push keyword rankings, analyze data. So for people with good technical thinking, reading, understanding and using tools will be faster and simpler.
– Analytical and reasoning skills: This skill makes processing information and data simpler and easier. From there, come up with an appropriate plan and implementation process to improve rankings and increase traffic for the website effectively. Analyzing competitors and making logical inferences will help your website learn the good things and fix the missing errors.
– Critical skills: People who know how to think critically and practice effectively are often those who have the ability to see the problem in an overview. And as an SEO staff, you are required to know the overall view to get the appropriate conclusions with the website being implemented. This skill is often required in managers and leaders.
Programming skills: Having knowledge and skills in programming and programming languages helps SEO staff to make recommendations on page speed, server redirects, data tags, etc. With basic programming knowledge, the implementation of SEO techniques will become simpler.
– Ability to write: An SEO staff not only needs to have technical skills, but the ability to write is also very important. To have standard SEO articles, you must be the one to directly build the outline, create ideas and write complete content. The content of the website determines whether users stay on the site or visit the article, so the ability to write is always necessary for an SEO staff.
– Teamwork skills: Usually, SEO staff will not be able to work alone, but always as a team working together. Each person will be in charge of a main job to bring faster and more accurate results. Therefore, understanding the importance and how to improve teamwork skills is extremely necessary for you.
2. Salary and job opportunities
SEO Marketing staff with different qualifications and experience will receive different salaries, which can range from 7 to 20 million/month. For senior managers, possessing good English skills, the salary can be from 30 to 50 million / month, even higher if they use their skills well.
In fact, most businesses have, are and will continue to build and develop their websites. Therefore, the job opportunities of this industry will still be very large and attractive to many young people. Not only working in companies and businesses, but SEO staff can also work in Agency companies because Agency jobs in the Marketing industry have a very open promotion path
