Email leads are one of the important factors that determine the results of Email Marketing campaigns. Many businesses today see the activity of collecting email leads as a goal that must be achieved to develop a business career.
So what are the benefits of owning a large amount of potential customer email data and how to get customer emails based on what resources? Let’s find out with Top10mmo.com to get the answer!
What are the benefits of email leads?
What benefits does a potential customer’s email bring to the business? This question will be answered shortly:
Steady development
When the business owns a list of potential customers, taking care of this number of customers will help your business develop in the most stable and solid way.
What are the benefits of email leads?
And this is not only good for the company’s business, but also promotes marketing campaigns quickly.
Increase revenue
In the modern technology era, every individual spends at least a few hours surfing the web, checking email and using the internet. The fact that you collect email from potential customers and send them wishes, advice and care will help your business achieve success in revenue.
Cost savings
Many businesses have chosen to buy lead email data rather than owning a list of free but messy customer email data that takes time. Choose the correct source of customers to both save time and investment costs of the business.
How to collect email leads
In order for your business’s Email Marketing software to work effectively, it is indispensable to have an email list of potential customers. So how to get this customer email and collect and select how to find customer data most effectively?
Bizfly will guide you to build and collect the most prestigious and quality lead email.
Collect customer emails from promotions
In Marketing, incentive programs, promotions or discounts are the most effective source of email collection of potential customers.
Collect customer emails from promotions
Taking advantage of incentive programs in the business process is a clever and effective way to collect quality customer emails. You will collect for your company a huge amount of customer data after each promotion program from many different provinces such as customer data Hai Phong, Dong Nai, Quy Nhon, Da Nang, Binh Duong, …
More quality is the data of customers buying land or data of business directors.
Through the purchase registration form on the website
The next way to get free customer email data that businesses cannot ignore is from purchase registration forms on the website. Website is a place to introduce and sell your company’s products/services.
Customers who use their email to access your company’s website are the most qualified email leads. Because they only actively find your website when there is a need for the products/services you provide.
Collect email data from customer contact calls
A method that sounds obvious, but it is the best way to get email leads. To collect a large amount of customer email data for your company’s Email Marketing campaign, take advantage of customer contact calls.
This job will have to rely on the support of the phone staff, telesales staff, customer care staff in the company so that they can get customer email addresses in the most professional and skillful way. .
Collect emails from customers registered on the website
Investing in content on the website to bring more useful content to customers is currently a marketing trend of many businesses.
Collect emails from customers registered on the website
This not only attracts customers to visit, but also makes them voluntarily leave personal information such as email when registering on your website. It is also the source of potential customer email that you cannot ignore.
Share on forums, social networks
On forums and social networks is also an extremely rich resource for potential customer email data if you know how to take advantage of it. Please actively discuss and write articles about the benefits and values related to the products/services your company provides.
The power of social networks and forum sites will help you attract a large number of viewers and accept their personal Email accounts. So you can quickly choose to set up yourself an effective customer email list.
Customers leave information when reading articles or downloading documents
Similar to providing useful articles, you can also get email leads more quickly when you invest in useful materials related to your product.
The purpose of this is for customers to sign up for an email if they want to download documents. For example, if your company sells a land purchase consultancy service package and you need a large amount of customer data to buy land in Binh Duong, please provide them with a free trial service within 24 hours.
Register information on the Popup window
Collecting email leads through the form of information registration on the Popup window is also an effective way. This, in addition to helping you have customer email data quickly, is also easy to make customers uncomfortable when the popup window appears.
Many businesses when applying this form have to spend a large amount of money on advertising each month, until they have a certain number of registered customers, the advertising money will be reduced.
Register information on the Popup window
If your website is small and does not have much useful information, the success rate is 50-50.
Create an advertising campaign from organizing an event
Creating an advertising campaign from organizing an event is a way to collect email leads that are interested by many large companies. Some large enterprises have applied this method such as Ford, Heineken, Unilever, etc.
You can fully learn by organizing giveaways or contests on social networks and forum pages related to the field/product your company offers. The purpose is to attract participants by leaving personal emails and related information.
Collect emails from customers using the product
Not far away, customers who have used your product are also a potential source of email collection. Let’s organize some programs for users to provide personal information or send emails to the company to join or accumulate points, receive incentives.
As can be seen, there are many ways for your business to have a quality email list of potential customers. Besides, you also need to pay attention to the forms of creating quick results but at risk of breaking the law such as exchanging and buying customer email data.
Not only that, there is a high chance that the data quality will be low and your messages will quickly be sent to spam. Hopefully, you will have safe and quality methods of collecting customer emails
