Landing Page is an important element for businesses doing business online or doing business on the Internet. So how to design a beautiful and professional Landing Page, attracting thousands of traffic to the main website? We suggest the following methods:
- Choose a reasonable title: The Landing Page title should be the specific benefit and value you give to the viewer when they decide to visit and perform the desired behavior (clicks, purchases, etc.) fill in information). For example, Landing Page about product promotions should have Titles related to “Offers”, “Gifts”, “Special Discounts”… so that customers are aware of what your Landing Page is about, in order to What for…
- Choose specific goals and actions you want from customers: What is your main goal when designing this Landing Page? If you want customers to attend events (click to register), sell promotional products (click to buy) or other tasks, you should only focus on encouraging that action in customers. Avoid forcing customers to take too many actions that make them no longer interested in your Landig Page experience.
- Simple but attractive registration form: Make sure your information registration form is as simple as possible. Basically, you just need Name, Phone number, Email. Other things you can ask the customer later.
- Landing page content: Explain the values clearly and simply. Only focus on the main, important content that you want to drive customers to the most. Avoid cramming too much information.
- Attractive, eye-catching images & videos: Upload attractive images, videos, graphs, product photos. You can also use Infographics to make your Landing Page look eye-catching and work more efficiently.
You can design your own Landing Page through basic tools and software on the Internet, but it will be more professional if you can find yourself a professional and full support service. At WEBICO, we do NOT design cheap, low-quality website interfaces. We only make professional products at reasonable prices. If you want to own your own Landing Page with affordable quality, choose us!
Should I use Landing Page to sell or not?
Of course there is, because otherwise I wouldn’t be free to sit here and write this article.
As reported by Hubspot:
- Businesses increase their leads by 55% when they increase the number of their landing pages from 10 to 15.
- Businesses with 40+ landing pages get 12X more leads than having 5 or fewer landing pages.
You do not need to waste time figuring out why a landing page is effective , because it has been proven in practice. If you want to sell more products and get more people to use your service, you need a good landing page. And then there’s the sale funnel (However, I haven’t talked about the sale funnel in this post)
The reason landing pages bring high results because:
- Hit the psychology of solving problems for customers: The headlines, paragraphs, and words used in the landing page are highly persuasive. Hit the psychology of customer needs.
- Focus on certain types of conversions : When customers land on the landing page, they will only have 1 choice, not distracted by buttons, other areas
The landing page with the highest conversion rate is Leadpage, because customers will sign up for free to receive something, be it a trial, ebook, tutorial, etc. And later the business will use the customer file. collected for later remarketing.
The sales landing page will also work very well if the content on the landing page is complete, clear and convincing.
When Should You Use Landing Pages?
“When I want more customers, I use a landing page, it’s as simple as asking.”
That’s also true, but I want to give some specific cases where a landing page will come into play its true power, and in these cases, you can NOT NOT use a landing page.
When running ads.
Running ads to a generic page, with little information, not focusing on the actions of visitors, you will waste money . Instead, prepare a very clear & convincing landing page, you will have much better results.
Note that the landing page only works well when the visitors are people who are interested in the field/item you are promoting , so you need to learn more skills in running ads, creating standard ad templates (Content) Landing page content must exactly match the ad title)
When launching new products/services.
Any product or service you should make a landing page, for example you can go to Apple’s page , for each product they always make a separate landing page (Their purpose is to introduce product features). )
Long sales/service introduction landing pages also work very well. The more complete, detailed, not redundant, and focused on solving problems for customers , the higher the conversion rate of the landing page.
If you are a large business with many interested customers, even if the product / service has not been launched, you should also make a landing page to introduce the product / service. On these landing pages, you can collect information about customers who want to be notified when a product launches, pre-orders, or enters a waiting list.
When giving something for FREE.
If you want to give ebooks, tutorials, courses, vouchers, discount codes, etc. to customers to collect user information, you’d better build a short landing page , can do 2-3 pieces and perform A/B testing campaigns to see which landing works best.
This is an indispensable step in a sales funnel , we build relationships with customers first and then promote products later.
When you are about to organize an event
Whether it’s an online event (Livestream, webinar) or an offline event (seminars, workshops, offline, …) you should create a simple landing page to attract registrations.
On this type of landing page is usually very simple and short, the following 5 information is enough:
- Why did the event take place?
- Who should attend the event?
- Speakers
- Main content
- Time, place.
Landing page optimization increases effective conversion rate
Optimizing the landing page is something that any business or marketing team needs to do if you want your advertising campaign to be as effective as expected.
Landing pages play a huge role in converting readers into potential customers. People click on a landing page through an ad, but if they don’t find what they’re looking for, they’ll leave immediately. How to remedy this situation? Start optimizing, testing and monitoring your landing page to achieve your desired goals.
No one can deny that the landing page is one of the most effective forms of advertising today. But how to design an effective and optimal Landing page is always something that marketers worry about. On that basis, through the infographic below, Ezimar will send you how to optimize the Landing page to increase the most effective conversion rate including:
- Why do you need to test Landing page optimization?
- Landing page A/B testing methods
- Factors to test on Landing page
- The most influential factors on the landing page
The Difference Between Landing Page and Website: What is a Landing Page?
A website is a group of pages that describe your story, your company, your business, or any other interesting topic. For a website in the field of real estate, it is necessary to have essential information pages such as:
- Home page
- Seller information
- Contact for buyers
- Search
- Introduce
- Blog
For real estate marketing, the website plays a more important role than a landing page, especially the homepage. The purpose of the homepage is to help users navigate through and discover your content. Whether it’s a buyer or a seller, what should be on the homepage is what you can do, who you do it for, and what makes it different.
A landing page is a single page designed to provide information about a specific topic. It must be interactive with your website but can also be a standalone page. The landing page should be a highly content-oriented page and of course there is no second page to write about that content on your website.
If the website is to introduce customers to your services, the landing page is used to draw them into a specific sales topic based on their needs and come to a purchasing decision. So, if your website is merely providing information without creating call-to-action related content, you are missing out on a lot of your business opportunities.
