In the era of industrial development, the need to buy and sell has become simpler, along with that, the way to find out customer information of businesses has also become popular. However, businesses can not always get customer data easily.
So what exactly is customer data? How to collect customer data effectively, let’s find out with Top10mmo.com right through the article below.
What is customer data?
Customer data is one of the important sources of documents in an enterprise’s business strategy. Through data, businesses not only know information about customers who have purchased products, but also a useful resource to run effective marketing and customer care programs.
What is customer data?
The importance of customer data for businesses
Holding user data has brought many advertising methods, helping giants like Facebook and Google to generate huge revenue from exploiting customer lists. From here it can be seen how important customer data is to a business.
Customer care
When having a copy of customer data, it is also more convenient for businesses to take care of customers. For example, when a customer calls to inquire about a service or product, you can immediately know what product the customer bought, when, how many times he bought it, etc. From there, it will be easy to know the problem. customer’s problem quickly, bringing a good experience to customers when using our services.
Build customer portraits
Based on the information in the customer list, businesses can visualize the portrait, common characteristics in the customer file, thereby helping to launch campaigns to reach new customers, increasing the audience file. .
How important is customer data?
For example, you sell a product that treats osteoarthritis pain. Your medicine works for all ages, but who really researches and buys your medicine? Without a clear customer profile, you will fall into the situation of targeting a generic audience.
When you have this list of customer information in hand, based on the available data, a target customer portrait will appear more clearly.
Indicate the business situation of the company
When having a list of individual customers, businesses will be able to know information about age, gender, average value of each order that customers buy, geographical location of the target customer group. target… All of this information is essential when reporting on a company’s business.
Customer data helps re-marketing (remarketing)
One study found that an existing customer is 61% more likely to make a purchase than a new customer. Having customer data at hand will help you orientate the target customers in the old data, eliminate customers who no longer have the need and offer promotions suitable for each group, helping to increase sales effectively. fruit
So how to effectively exploit this customer list information?
How to achieve quality customer data?
Obtaining data and customer information is already difficult, using and rearranging it effectively is even more difficult. There are many businesses that miss or don’t make full use of it, to waste that valuable resource.
Understanding what customer data is is not as important as how to source really quality data. Find out now 4 tips below.
Build professional web content
Website is one of the indispensable tools in today’s online business and sales era. To be able to manage customer information, building an eye-catching, professional website with useful content is a useful method that needs to be added to the development policy of each business.
Build professional web content
Through the website, businesses can easily approach buyers by posting blogs to share knowledge and experience… From there forming effective potential customers without spending a lot of money.
Links to social networks
When selling goods, businesses mostly link apps on the internet together. Social networking sites are often integrated in a popular way such as facebook, instagram, shope, etc., which are extremely favorable conditions for sales and customer data.
The special thing on facebook, you can get customer data simply but effectively by posting and sharing attractive gifts on pages and groups with slogans. Besides, invite people to join, like and share the article to attract more customers to view. This is one of the winning tactics that businesses should apply as soon as possible.
Collect emails from seminars
To get a lot of quality customer data, you need to organize regular programs and events along with free seminars about the products you are trading. This will help to collect a significant amount of emails through the customer registration link.
Therefore, you should organize it periodically because it not only gives you a chance to promote your products, but also helps to collect and manage customer data effectively for your marketing programs.
Collect emails from seminars
Combined with external partners
You can combine with some foreign partners to increase customer data such as:
- Design a website with a partner, run advertising and promotion programs on that website to collect customer emails.
- Ask users to register information, participating addresses to receive discount codes or receive attractive vouchers.
- To save costs with a limited budget, you should combine with partners to run ads to help products reach a wide range of customers.
- To avoid stepping on each other’s feet in sales campaigns after having data from cooperation programs, you also need to pay attention to find other partners in your field of business.
Top 7 ways to fully exploit customer data today
Run Facebook ads from old data
Fanpage is one of the most popular communication channels today. In addition to running ads to target new customer groups, you should also not ignore the old customer group that has interacted with your page. In the ads manager, select “Custom Audiences”, select “Facebook Engagement” and select the Fanpage you are managing.
How to effectively exploit customer data by running facebook ads
Thus, the group of old customers who have interacted with your page has been selected. When there is a suitable promotion or a campaign to promote a new product, this group is very useful to you.
Send SMS
Sending SMS when there is customer data is a fairly traditional way. If in the past only carriers could send messages to each customer, now any legitimate business or organization can register a Brand Name with the carrier and use it. service to send SMS messages to customers.
Apply Telesale marketing
Telesale marketing is often used when the product/service is of high value. This is also an effective method of exploiting customer data in case customers need information advice, and at the same time assessing the quality of the customer list that the business owns.
Convert phone number list of customers UID Facebook
Some customers do not interact with your fanpage but have bought goods at the store or on e-commerce platforms, bought online, purchased through friends’ referrals, etc., there is still a way to exploit this customer data. effective. That’s converting it to a Facebook UID and running an ad for this file.
The method is quite simple.
- From Ads Manager, go to Audiences.
- Select Create Audiences > Custom Audiences > Customer Lists.
- Click Add from your own list.
Run Zalo ads
Since mid-2018, Zalo has reached 100 million users. To date, Zalo users continue to increase. Therefore, to effectively exploit the customer database, you cannot help but use running ads on Zalo.
There are two ways to advertise on Zalo
- Create product ads directly from the Store
- Create ads from Zalo Ads page
Exploit customer data by running Zalo friends
The purpose of running Zalo friends by phone number data is to direct users to follow your news on Zalo, and at the same time send bulk messages when there are promotions, product introductions or invitations to events. In addition, you can run Zalo ads according to the list of customer phone numbers to reach on Zalo.
Combine with CRM to send email marketing
In addition to exploiting phone numbers, email marketing is also a trend used by businesses to exploit customer data quite effectively. You can remind customers to complete the payment when they have added products to the cart, introduce products through weekly newsletters, interact with customers to let them try the product, etc.
Combine with CRM to send email marketing
To send marketing emails to the right customers, you need to connect the API to your website or through CRM (a tool that provides a solution for automatically storing customer databases from multiple sources, merging duplicate information, classifying and effectively exploit customer information).
How to effectively manage customer data for businesses
To be able to use and manage customer data effectively, please refer to a few ways below:
Confidentiality of customer information
One of the top tasks for businesses to effectively manage customer data is to attach importance to the security of customer information. Once this information is leaked, it will cause great loss for both customers and businesses. So to avoid losing your reputation as well as the trust of customers for you.
Securing customer information is an effective way to manage customer data
Back up data regularly
To lose data and customer information is one of the serious incidents that greatly affects the sales speed as well as the reputation of the business. Therefore, to manage customer data safely in the event of problems, you need to back up your data regularly.
This makes it easy to retrieve and restore information. The regular copying of customer data also makes the business a reputable partner, receiving a lot of trust from customers.
Assign management access rights to employees
To increase business efficiency as well as manage customer data easily, businesses need to decentralize management for their employees. This helps employees know useful information about customers, thereby putting customers in different potential categories as well as convenient for customer care when needed.
Using CRM tools
In the era of technology development, the use of CRM tools is a smart and modern choice that brings many benefits to customer data management. These tools are securely set up with a secure and discreet management system.
Using CRM tools
Besides, CRM software also supports businesses in marketing, increases the effectiveness of their advertising campaigns, and collects many potential customers. Understanding customer data security needs, Bizfly CRM is one of the perfect choices to help your business grow.
Advantages of CRM software in managing customer data:
- Automatically save customer information from many sources (Website, Apps, POS, Comment, Fanpage, Chat.
- Centralized saving on a single system, easy import/export. Chain self-identifies duplicate information and merges
- Proactively push data to Automation tools: SMS, Chat, Email, … thanks to the built-in API gateway
- Customer segment. Target accurate customers by channel, time. Statistics & reports on sales effectiveness and Marketing campaigns.
Training staff in customer data management
In addition to using CRM tools to manage customer data, the training of staff to manage information and customer data is a necessary task for every business. Customer data helps skilled employees,
Collect quality customer data
Collecting quality customer data is important. This is one of the effective and long-term customer data management strategies, bringing many benefits to businesses.
Collect quality customer data
However, in reality, 60-73% of customer data is wasted and unused. This is one of the “fat” opportunities for bad guys to infiltrate and steal your customer information. So, to use and manage customer data, ask the following questions:
- How to collect and manage customer data in line with business goals and development strategies.
- After collecting data, how to analyze, use, and maximize customer information sources.
- What benefits does the collected data bring to the customer experience?
Experience in collecting data and customer information, not only that, this also helps businesses save money in the long term in business.
Build customer trust
Trust is a fundamental principle for creating trust. Therefore, creating trust for customers and conditions is very necessary in building relationships between customers and businesses.
To build customers’ absolute trust, businesses need to have clear and transparent customer data management policies about information sources. This creates a close relationship between you and your customers.
Clean up existing customer data
After backing up customer data, the next job is to clean up the available customer data. This helps businesses eliminate wasteful resources, free up unnecessary data, clean up information to form a clearer and more accurate system, and facilitate Convenient for staff to analyze and control customer data.
With the information that we share, we can help you understand in detail, in detail the concept of “what is customer data” as well as how to effectively exploit customer data. From there, it helps you in finding and collecting effective customer data.
