What is Landing Page?
“In online advertising campaigns, a landing page is a single web page with focused content that guides and convinces readers to accomplish a specific conversion goal.”
3 popular types of landing pages
Landing Page collects potential customers
(LEAD GENERATION PAGE)
Target
Collect basic information of potential customers (such as full name, email, phone number) to use for marketing activities later.
Characteristic
Collect information with a registration form and always come with a customer exchange benefit like ebook, webinar, offline webinar, free consultation, gift, discount code
Landing Page sales
(SALES PAGE)
Target
Convince customers to make purchasing decisions right on the Landing Page.
Characteristic
The content of products/services is elaborated in detail including: customer benefits, outstanding features, customer feedback, price list, policies…, helping customers have enough information to make decisions. intend to purchase.
Landing Page intermediate conversion
(CLICK-THROUGH PAGE)
Target
Lead the reader to the main conversion page.
Characteristic
The conversion intermediary landing page only uses the call-to-action button to redirect to another page, not the signup form.
In addition, in e-commerce, the intermediate landing page will provide full information about the product and lead customers to the shopping cart page of the main website.
